Portfolio Project

Stratabeat

A modern rebuild engineered for speed, clarity, and long-term scalability.

About the Company

Stratabeat is a B2B marketing and growth agency specializing in strategic positioning, brand elevation, and demand generation for enterprise-level clients. Their team delivers high-impact content, advanced SEO programs, and data-driven user experiences—all supported by a strong internal design and strategy team.

As the agency scaled, their existing WordPress site became difficult to update, limited in flexibility, and unable to match the sophistication of their brand and performance requirements. They needed a fully custom, high-performance platform that empowered their team to publish content faster, support multiple content types, and better showcase their thought leadership.

Stratabeat logo

Project Overview

Stratabeat home page hero

Stratabeat came to Jack of the Web because their old website no longer reflected the strength and quality of their growing brand. As they expanded their services and produced more thought-leadership content, they needed a website that felt more modern, performed better, and made publishing easier for their team.

Using new desktop designs from their in-house designer, we rebuilt the entire site with a clean, custom theme and a more organized structure for all of their resources. And because no mobile or tablet designs were provided, every responsive layout was created from scratch to ensure the site looked sharp, loaded quickly, and worked smoothly on every device.

Services Provided

  • Development
  • Performance Optimization
  • Responsive Design
  • Strategy

The Solution

A cleaner, faster, fully custom website built to support Stratabeat’s growing brand.

Custom Theme Development

Tech Stack

Before & After

A Modern Redesign That Reflects Their Growth

A clearer structure, stronger visuals, and a smoother experience on every device.

Key Wins

A smarter, stronger, and more user-friendly site from top to bottom.

A clean, custom theme built for long-term growth

The entire site was rebuilt on a custom theme that removed clutter, improved structure, and made ongoing updates far easier.

Stratabeat home page
A cleaner layout helps visitors understand content more quickly and naturally.
Stratabeat block editor
Clear, easy-to-use blocks make page editing faster and more intuitive for the team.

Simple, flexible editing with custom ACF blocks

New blocks were designed to be easy for the Stratabeat team to use, with clear labeling and intuitive controls praised by their designer.

A more organized and powerful Resources Hub

Multiple new content types and improved filtering help users find articles, insights, and guides more quickly.

Stratabeat resources page
Improved filtering and structure help visitors find the right content with ease.
Stratabeat home page high Google performance scores
Tuned performance creates a faster, smoother browsing experience site-wide.

Advanced caching and performance optimizations

The “9 Benefits of a PEO” pillar page — supported by 14 curated spoke articles — helped BCN earn 1,000+ new ranking, strategic keywords within a few months.

A stronger mobile experience with fully custom responsive design

All mobile and tablet layouts were carefully designed to ensure clear spacing, easy reading, and a modern browsing experience across every device.

Stratabeat home page on mobile
Stratabeat WordPress dashboard
A cleaner admin layout makes it easier to find and update content quickly.

A backend that’s easier for the team to manage

The WordPress admin was reorganized for clarity, helping Stratabeat quickly find pages, content types, and tools without digging.

A more polished site that reflects the quality of their brand

The new layout, spacing, and structure now match the level of professionalism Stratabeat brings to their clients.

Stratabeat landing page
Refined layouts and stronger visuals create a more trustworthy, professional feel.

How We Helped

Each improvement helped create a cleaner, faster, and more user-friendly website for the Stratabeat team and their audience.

Custom Theme Development

Built a clean, custom WordPress theme that removed clutter and created a stronger foundation for future growth.

Simplified Page Editing

Created easy-to-use ACF blocks so the Stratabeat team can update pages quickly without extra steps or confusion.

Expanded Resources Hub

Added new content types and improved filtering to help visitors find articles, insights, and guides more easily.

Organized WordPress Dashboard

Cleaned up menus and content areas to make the backend clearer and faster for the team to work in.

Hand-Designed Responsive Layouts

Designed mobile and tablet layouts with careful attention to spacing, readability, and flow across all screen sizes.

Improved Website Performance

Optimized caching, loading behavior, and scripts to help the site run faster and feel smoother for visitors.

Clearer Navigation and Page Structure

Refined menus and page layouts to guide visitors more naturally toward important content and services.

Stronger Visual Presentation

Updated layouts, spacing, and content flow to better reflect the quality and professionalism of the Stratabeat brand.

Better Support for Ongoing Content

Structured posts, categories, and tags in a more organized way, making it easier for the team to publish new content.