About
Jack Of The Web
We build websites that move your business forward.
Jack Of The Web is a full-service web production and SEO agency that turns your website into a powerful growth engine.
Our Mission
Your Business is Unique,
Your Website Should Be Too.
Modern websites succeed when design, content, development, and SEO all work together. That’s why we take a full-system approach to every project — aligning strategy, structure, and storytelling into one cohesive experience.
We build digital experiences that look exceptional, load fast, and convert — and we continuously refine performance, improve clarity, strengthen conversions, and support long-term growth so your website can evolve with your business.
Jack of the Web offers full-service web design, SEO, content, and development for organizations nationwide, with a strong focus on supporting businesses throughout Metro Detroit.
Our Core Principles
Strategy First
We begin every project with a clear understanding of your goals, your audience, and what you want your website to accomplish. Smart strategy drives better decisions — and better outcomes.
Performance Obsessed
Fast, stable, clean websites create trust and keep visitors engaged. Everything we design and build is crafted to load quickly, work smoothly, and support long-term growth.
Collaborative by Nature
Great work happens when communication is open and expectations are clear. Whether you’re a small business or an agency team, we make the process easy, transparent, and stress-free.
Built to Last
Websites should grow with your business — not hold it back. We build with clean structure, flexible tools, and thoughtful content systems so your site stays strong long after launch.
What’s in a Name?
The name, Jack of the Web, comes from the phrase “Jack of all trades” — but with a modern twist.
Modern businesses need more than a designer or a developer. You need someone who understands how content, user experience, search engine optimization, branding, and performance all work together to move users toward action.
That’s why Jack of the Web was built as a full-spectrum web production partner — so you don’t juggle multiple freelancers or agencies. You get everything aligned under one roof, working toward your goals.
“Great websites are built when every piece works together — design, content, and strategy — all under one partner who sees the full picture.”
What We Do
Your website, done right — built to perform today and grow with you tomorrow.
No two businesses have the same needs — which is why we build websites and digital solutions that are tailored to your goals, your customers, and your operations.
Whether your site needs a full rebuild or a strategic upgrade, we deliver systems that improve your customer experience, strengthen your visibility, and make your website easier to manage.
Ground-Up Website Renovations
Full redesigns that refresh your brand, improve how visitors move through your site, and make it easier for people to take action — whether that’s buying, booking, or reaching out.
Website Upgrades & Improvements
Targeted fixes that help your existing site work better. We refine your layout, content, messaging, and SEO so your website supports your goals without starting from scratch.
Content Strategy & Writing
Clear, engaging content written around your goals and your audience. Every page is crafted to be easy to understand — and built to rank for the right keywords.
Search Engine Optimization
Smart keyword research, competitive insights, content optimization, and technical SEO working together to improve your visibility and help more customers find you in search.
Website Care & Maintenance
Ongoing updates, backups, security, and performance improvements that keep your website fast, healthy, and stress-free so you can focus on running your business.
White-Label Agency Partner
Reliable, senior-level development support for agencies that need a trusted partner for builds, enhancements, and long-term website maintenance.
Built for Small Businesses
Small businesses deserve websites that work just as hard as they do.
We take the time to understand your goals, simplify your message, and build a website that’s easy to use — both for your visitors and for you. No jargon, no confusion, no upselling. Just clear communication, reliable support, and a website built to help you grow.
Agency Partnerships
Trusted by agencies who need a reliable technical partner.
Great digital work doesn’t happen in a vacuum.
For over a decade, Jack Of The Web has partnered with marketing teams, creative studios, and SEO agencies to deliver complex builds with speed, precision, and seamless collaboration.
We plug directly into your process — providing the technical leadership, development expertise, and strategic insight your team needs to deliver exceptional results.
Brian Cleveland
Founder & President
About the Founder
Jack of the Web was founded by Brian Cleveland, a senior web developer and strategist with more than 25 years of experience building, fixing, and improving websites for small businesses and agencies alike.
The name “Jack of the Web” comes from Brian’s background working across nearly every part of web production — design, development, content, and SEO. He’s always been the bridge between designers who want things to look right and developers who need things to work right. That blend of creative insight and technical clarity shapes every project we take on.
Brian’s approach is simple: eliminate confusion, communicate clearly, and build websites that make sense — for your visitors and for your business. No shortcuts, no jargon, just honest work and a commitment to helping clients succeed.
Our Amazing Clients
Alexis Trammel Drury
Chief Growth Officer
Stratabeat Inc
Jack of the Web created a beautiful, easy-to-navigate, and informative website that perfectly represented who we are. Three years later, we’re still incredibly proud of it.
Over the years, Jack of the Web has continued to support us… Their work has made a lasting impact on our brand, and I would recommend them a thousand times over.”
Dr. Candice E. Ortiz-Hawkins
Doctor of Audiology, Co-Owner
Capital Institute of Hearing & Balance
Our previous website was outdated, unresponsive, and lacked an SEO strategy… After partnering with Jack of the Web, we saw a complete turnaround… Their expertise in web design and SEO has significantly elevated our digital presence and brand visibility. We couldn’t have asked for a better partnership with Jack of the Web.
Morgan Marshall
Marketing Manager
BCN Services Inc
Diane Charles
President
Furniture Bank of Metro Detroit