Portfolio Project
Modern Website Rebuild with Custom Design Enhancements and Mission-Focused Content
The Furniture Bank of Metro Detroit is a longstanding nonprofit that provides essential furniture and home-items to local families in crisis — including children, seniors, victims of fire or domestic violence, and those transitioning out of homelessness.
Furniture Bank of Metro Detroit
With over six decades of service in Metro Detroit, they’ve evolved their brand and identity to match their expanded impact and ambition. Under new leadership and a refreshed name and logo, they’re committed not just to furnishing homes, but to restoring dignity, stability, and hope in the lives of the families they serve.
When new leadership joined the Furniture Bank of Metro Detroit, the organization began a comprehensive brand refresh — including a new name, updated logo, and a stronger emphasis on mission-forward storytelling. With this momentum, they needed a modern website that reflected their evolving identity and made it easier for donors, families, and partners to understand the impact of their work.
We redesigned the entire site from the ground up using a flexible, future-ready framework, custom UI components, and restructured layouts that support clearer navigation and a more compelling donor journey. The updated experience improves content clarity across all programs and lays the foundation for ongoing fundraising initiatives — including major campaigns like the 1,000 Beds Challenge.
We also partnered closely with leadership to develop mission-focused content that communicates their purpose, amplifies their community impact, and strengthens trust with donors.
President & CEO,
Furniture Bank of Metro Detroit
A flexible, fast, and scalable website built to support clearer storytelling, smoother navigation, and long-term growth.
A flexible, fast, and scalable website built to support clearer storytelling, smoother navigation, and long-term growth.
Home page before
Home page after
Donate Money before
Donate Money after
Services before
Services after
Community Impact before
Community Impact after
Donate Furniture before
Donate Furniture after
Improvements that made every interaction clearer, more welcoming, and more supportive for the families who depend on this organization.
Streamlined layouts help visitors understand FBMD’s mission, services, and impact much more quickly — especially first-time donors and families seeking help.
Clearer pathways and cleaner calls to action make it simpler for supporters to donate furniture or money from anywhere on the site.
Refined UI elements, imagery, and spacing help communicate FBMD’s warmth, dignity, and purpose through every page.
Improved copy structure and readability help visitors quickly understand services, programs, and needs while feeling more connected to the mission.
Refined responsive behavior ensures every page, layout, and call to action works seamlessly on smaller screens — where many donors and families browse.
Optimized images, layouts, and structure reduce load times and create a faster, more dependable browsing experience.
Strategic layout improvements make it easier for visitors to take meaningful next steps — booking furniture pickup, donating money, or exploring services.
Cleaner HTML structure, improved heading hierarchy, and clarified content positioning help search engines better understand and rank the site.
Every improvement below contributed to a smoother journey for donors, families, and partners.
Rebuilt key page structures to guide users with clearer navigation and more intuitive content flow.
Refined UI elements and imagery to better communicate warmth, dignity, and purpose.
Extended their limited 3-color system into a flexible palette that supports clearer hierarchy and stronger visual consistency.
Crafted mission-focused content with accuracy, emotional clarity, and improved readability.
Enhanced contrast, spacing, heading hierarchy, and semantics for WCAG-friendly experiences.
Optimized stacking, spacing, and layout behavior for donors and clients on small screens.
Redesigned content pathways to support core organizational goals, including awareness, social proof, and clear next steps.
Implemented a funnel pattern that leads users to donate furniture or money no matter where they enter the site.
Optimized WebP images and refined templates for faster, more efficient page load times.
