Portfolio Project

Dataversity

A Fresh, Modern Design Built for Clarity and Ease of Use

About the Company

Dataversity provides education, resources, and community support for people working with data. They publish articles, host webinars and podcasts, offer training, and run well-known industry events.

Their goal is to help organizations and professionals better understand data and use it in practical, meaningful ways.

Dataversity logo

Project Overview

Dataversity home page after

Dataversity’s website had grown for many years and held more than 18,000 pieces of content. Everything was stored the same way, which made the site slow and difficult to manage. Many posts were also outdated, so we guided a major clean-up effort that brought the library down to fewer than 2,000 strong, relevant pieces.

From there, we reorganized all remaining content into clear groups like articles, webinars, podcasts, and press. We also supported a full redesign and built a custom mega menu from the ground up. This allowed the site to handle a large amount of content without slowing down. We also created new landing pages with helpful filters, making it easier for visitors to explore Dataversity’s resources.

Today, the site is faster, clearer, and much easier for the Dataversity team to update.

Services Provided

  • Development
  • Performance Optimization
  • Responsive Design
  • Strategy
Tom Shapiro, Owner & CEO, Stratabeat Inc

Jack of the Web is a valued web development partner, whom I’ve had the pleasure of working with for many years. They are great at problem-solving, and they work tirelessly to get the job done whether it’s a five-month, large, complex project or even just monthly site updates. Communication is timely and transparent. Highly recommend!

Tom Shapiro

CEO & Owner,
Stratabeat (Partnering Agency)

The Solution

A flexible, modern website built to handle large amounts of content, smoother navigation, and long-term growth.

Custom WordPress Theme

Tech Stack

Before & After

A Complete Website Overhaul

The new look brings clarity, better visuals, and a smoother path through Dataversity’s content.

Key Wins

From a crowded, outdated website to a clear, modern experience that makes Dataversity’s content easier to find, explore, and understand.

A Home Page That Guides Visitors Clearly

The new home page gives Dataversity a clean, modern first impression with clearer paths to their most important content. Visitors can now find articles, webinars, podcasts, and training faster, without digging through cluttered menus or confusing layouts.

Dataversity Home Page
A modern home page design highlights Dataversity’s key learning paths and makes it easier for visitors to start exploring right away.
Dataversity custom mega menu
The new mega menu groups topics and resources in a clear, simple layout that helps visitors find what they need without feeling overwhelmed.

A Custom Mega Menu Built for a Large Content Library

The new mega menu organizes Dataversity’s huge content library in a simple, helpful way. Instead of overwhelming visitors, the menu now groups topics, resources, and learning paths so users can quickly get where they need to go.

Advanced Resource Filtering for Easier Browsing

A redesigned Resources area makes it simple to explore hundreds of articles, videos, webinars, and podcasts. Visitors can filter by topic, format, or interest, which helps them find the right content without frustration.

Dataversity Resources filters
Redesigned resource listings let users filter by topic, format, or interest so they can quickly focus on the content that matters most.
Dataversity custom ACF blocks
Flexible page sections give the Dataversity team an easier way to update content while keeping every page clean and consistent.

Page Sections That Are Easy for the Team to Edit

Custom page sections make it easy for the Dataversity team to update content without needing technical support. These flexible blocks keep pages consistent, clean, and fast to edit as their content library continues to grow.

A Much Better Mobile Experience

Every page was reworked for smoother browsing on phones and tablets. Buttons, text, images, and layouts were redesigned to load cleanly and feel easier to use, giving mobile visitors a faster, more enjoyable experience.

Dataversity home page on mobile phone
Dataversity back-end content organization
New content groups replace one large bucket, making articles, podcasts, webinars, press, and other resources simple to find and manage.

Clear, Organized Content Across All Formats

Dataversity’s content once lived in a single bucket with more than 18,000 posts. Now, everything is organized into clear groups—articles, webinars, podcasts, press, videos, demo days, and more—making it easier to find, manage, and explore.

A Faster Website With Improved Performance

Through a full content cleanup, better image handling, and smarter performance tools, the new site loads faster and runs more reliably. Visitors enjoy a smoother experience, and the Dataversity team benefits from a site that’s easier to maintain over time.

Screenshot of well-organized content on a page
A lighter site structure and improved media handling help pages load faster and create a smoother experience for visitors.

How We Helped

The improvements that made Dataversity’s new site smoother, clearer, and easier to use.

Custom Website Build

Developed the full website and completed all responsive design work, bringing Dataversity’s new look to life across desktops, tablets, and phones.

Organized content structure

Rebuilt their content library into clear groups so users can quickly browse articles, webinars, podcasts, and more without confusion.

Custom mega menu

Created a fully custom mega menu that organizes large amounts of information in a simple, easy-to-navigate format.

Improved mobile experience

Rebuilt every page for smoother browsing on phones and tablets. The layouts, spacing, and interactions were redesigned to load cleanly and feel easy to use on any device.

Flexible editing tools

Built reusable page sections that let the Dataversity team update content quickly without needing technical help.

Advanced resource filtering

Developed filtering tools that make it simple for visitors to sort content by topic, format, or interest.

User-focused CTAs

Created a central system for managing sitewide calls-to-action, helping Dataversity highlight key messages in the right places.

Faster page performance

Optimized images, caching, and scripts to help pages load faster and give visitors a smoother experience.

A stronger foundation for SEO

Cleaned up outdated content and improved site structure to support clearer indexing and better long-term visibility.