Portfolio Project
A complete digital foundation for a new audiology practice, built for clarity, trust, and long-term growth.
Capital Institute of Hearing & Balance is an audiology practice founded by Dr. Candice E. Ortiz-Hawkins and Dr. Jacquelyn C. J. Lovitt – both highly trained Doctors of Audiology who previously served patients at Walter Reed National Military Medical Center.
Their mission is to bring exceptional hearing and balance care to their community through a warm, patient-centered experience, modern diagnostics, and personalized treatment plans.
Dr. Hawkins and Dr. Lovitt were referred to Jack of the Web as they prepared to launch their new practice and needed a professional website to establish credibility from day one. With no existing web presence, they required a clean, trustworthy design that communicated expertise while remaining approachable for patients of all ages.
Using a premium medical theme as a starting point, the site was transformed through extensive design customization, tailored layouts, and custom CSS and JavaScript enhancements.
The final build delivers a polished, modern website that reflects the practice’s brand, supports patient education, and provides a strong foundation for future growth.
Audiologist/Co-Founder,
Capital Institute of Hearing & Balance
A clean, flexible website experience designed to support a growing practice
Key outcomes from launching a professional, patient-friendly website for a brand-new practice.
As the practice expanded—including the opening of a second location—the website provided a strong, credible foundation to support visibility, branding, and patient trust.
The website funnels visitors directly to booking with minimal friction, integrating their third-party scheduling tool in a way that feels seamless and easy for patients.
Building from their original logo, we created a refined color system that carries consistently across all pages, improving visual clarity and enhancing brand recognition.
The design blends clinical professionalism with a welcoming tone, helping visitors feel informed, comfortable, and confident in the quality of care they’ll receive.
The site is optimized across devices with cleaner layouts, simplified navigation, and fast-loading content, ensuring a smooth experience for mobile-focused visitors.
Each doctor is featured through professional photos, credential highlights, and an extended biography accessible via a “Read More” interaction—offering depth without clutter.
Service offerings are organized in a straightforward, patient-friendly structure, helping visitors quickly understand the scope of care—from diagnostics to treatment options.
A well-organized Hearing Aids page showcases device styles and care plans in a way that’s easy to understand, helping patients compare options with confidence and clarity.
Every improvement below contributed to a smoother journey for donors, families, and partners.
Designed and developed a clean, modern website to establish a strong digital presence from day one.
Structured the site so visitors can easily find services, meet the doctors, and schedule appointments.
Integrated their third-party scheduling tool and guided visitors toward booking with minimal friction.
Built a cohesive color palette and typography system that strengthens their visual identity online.
Designed responsive pages with careful attention to spacing, readability, and overall user flow.
Created detailed doctor profile pages featuring photos, credentials, and expandable biographies.
Organized their full range of audiology services in a clear, patient-friendly format.
Implemented optimizations—including dynamic WebP image delivery—for faster loading and smoother browsing.
Set up a clean backend structure so the practice can update pages, add services, and manage content with ease.
