Portfolio Project
A modern redesign paired with a focused SEO and content strategy that boosted visibility and improved user engagement.
BCN Services is a Michigan-based Professional Employer Organization (PEO) that supports small and mid-sized businesses with the HR essentials that keep their teams running smoothly — including payroll, employee benefits, workplace safety, compliance, and day-to-day HR administration. For more than three decades, they’ve acted as a trusted partner to business owners across industries, helping them manage the complex responsibilities that come with employing people.
With a long history of service and a deeply experienced team, BCN has continued to evolve its offerings to meet the growing needs of modern businesses. Their focus goes beyond basic HR tasks — they provide guidance, stability, and confidence so employers can focus on growth, support their teams, and build stronger workplaces.
BCN Services came to us with a website that was outdated, confusing to navigate, and performing poorly in search. They had virtually no SEO in place, and more than 200 duplicate pages were causing major indexing and visibility issues. Google had little confidence in the site, which meant high-value prospects weren’t finding BCN online.
We rebuilt the website from the ground up — modernizing the design, simplifying the navigation, and rewriting the content so visitors could quickly understand what a PEO does and how BCN supports businesses. We also corrected all duplicate content issues, restructured the site for search, and developed a focused SEO and content strategy that set BCN up for long-term visibility and lead generation.
Jack of the Web dramatically improved our digital presence. Their expertise in web design and SEO elevated our brand visibility, and we couldn’t have asked for a better partnership with Brian and the team.
Marketing Manager,
BCN Services
A customized, flexible website rebuild paired with a focused content and SEO foundation.
Professionally written, SEO-aligned content and clearer page layouts that improve rankings while guiding visitors to the right information faster.
Home page before
Home page after
Blog Landing before
Blog Landing after
Solutions before
Solutions after
Ebook page before
Ebook page after
Contact page before
Contact page after
A strategic redesign and SEO overhaul that improved rankings, content clarity, and lead-generation potential.
We rebuilt the site from the ground up with updated branding, a warmer color palette, and clearer layouts. Every page was professionally copywritten with an SEO-focused structure built for higher visibility.
We removed over 200 duplicate HubSpot posts, fixed missing H1 tags, improved metadata, and reorganized the site structure so Google could properly crawl and trust the domain again.
Legacy HubSpot-hosted pages were merged back into BCN’s corporate site, boosting domain authority, strengthening consistency, and supporting long-term SEO stability.
Mobile layouts were redesigned for better readability, smoother navigation, and faster load times. The improved experience helps busy decision-makers access key information quickly on any device
Just six months after launch, BCN saw a 312% increase in high-intent, business-relevant keyword impressions, driven by stronger content and a clean site architecture.
We migrated BCN to WP Engine with Global Edge Security, resulting in faster load times, better caching, and improved overall performance across desktop and mobile.
See the complete story behind BCN’s SEO turnaround, including the strategy, timeline, and measurable results driving their 312% jump in visibility.
Every improvement below contributed to a stronger brand foundation, higher search visibility, and a smoother experience for prospects across every device.
Rebuilt page structures with clearer hierarchy, modern layouts, and a more intuitive content flow for users.
Refreshed UI elements, graphics, and color choices to reflect a more approachable, human-centered brand personality.
Developed a flexible color system beyond their limited original palette to support consistency across pages and visual elements.
Implemented clean heading structures, improved metadata, and removed over 200 duplicate pages to strengthen domain integrity.
Created and refined new pages with professionally copywritten content optimized for clarity, keyword relevance, and ranking potential.
Launched a robust PEO pillar page supported by 14 custom spoke articles to capture strategic keywords and expand topical authority.
Improved readability, navigation, and layout behavior on small screens to help busy decision-makers get information quickly.
Moved BCN to WP Engine with Global Edge Security, improving speed, caching, uptime reliability, and overall site stability.
Refined menus, internal linking, and calls-to-action to guide prospects more efficiently toward the pages that matter most.
